A very realistic steak-on-fork billboard in North Carolina that makes me more hungry than usual. How’s that? The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It’ll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country. Gross or ingenious? Or both? To be honest, I’d rather be smelling steak than skunk while driving on the highway. /via gizmodo
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A very realistic steak-on-fork billboard in North Carolina that makes me more hungry than usual. How’s that?

The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It’ll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country.

Gross or ingenious? Or both? To be honest, I’d rather be smelling steak than skunk while driving on the highway.

/via gizmodo

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