We worked with AKQA in San Francisco to create an animation as part of a campaign for the new Sister One range from Nike for the South East Asia market. Once we finished the spot we decided to tweak it here and there for our own portfolio and what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.
We used the spot as an excuse to try out a bunch of ideas we’d been playing with around client work for the past few months along with some new techniques we’d been eager to try out.
/via Super Punch
“Going West” — an absolutely stunning stop-motion book promo for the NZ Book Council, produced by Colenso BBDO and animated by Andersen M Studio (via Gizmodo)