D’Espresso: a unique coffeeshop that really embraces the art of looking sideways. It’s only one block from the New York Public Library too, so you can go and get your sideways java on after a little higher learning.
From the article:
The “books” are actually tiles printed with sepia-toned photos of bookshelves at a local travel bookstore that ring the room, including the floor, walls and ceiling. In addition to painting unusual surfaces with intriguing patterns — whoa, you’re standing on books! — it gives an Alice in Wonderland-esque sense that the room has been suddenly upended.
The Seattle’s Best rebranding ditches original so-so branding for something that looks like a Target product. Maybe Target bought them away from Starbucks.
It’s clean but generic, and I don’t really associate the drop form with coffee at all. The red is also overwhelmingly red. Meh.